{"id":2203,"date":"2018-06-13T12:19:30","date_gmt":"2018-06-13T03:19:30","guid":{"rendered":"https:\/\/www.truedata.co.jp\/blog\/?p=2203"},"modified":"2019-03-25T13:57:25","modified_gmt":"2019-03-25T04:57:25","slug":"neilsenblog20180613","status":"publish","type":"post","link":"https:\/\/www.truedata.co.jp\/blog\/global-market\/neilsenblog20180613","title":{"rendered":"PB\u5546\u54c1\u306e\u6700\u65b0\u30c7\u30fc\u30bf\u304b\u3089\u898b\u3048\u305f\uff01\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u9700\u8981\u5275\u9020\u578b\u300d<br>\uff5e\u300c\u30ea\u30ad\u30e5\u30fc\u30eb\u985e\u300d\u300c\u8fb2\u7523\u73cd\u5473\u300d\u300c\u306e\u308a\u300d\u306e\u5171\u901a\u70b9\u3068\u306f\uff1f \uff5e"},"content":{"rendered":"<h2>\u7c73\u56fd\u3067\u306f\u6210\u9577\u7387\u306b\u7d0414\uff05\u306e\u5dee\u304c\u3064\u3044\u305fPB\u5e02\u5834<\/h2>\n<p>\u4e16\u754c\u7684\u306a\u8abf\u67fb\u4f1a\u793e\u306e\u30cb\u30fc\u30eb\u30bb\u30f3\u304c2018\u5e745\u6708\u3001\u7c73\u56fd\u306b\u304a\u3051\u308bNB\u30fbPB\u203b\u5e02\u5834\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n<h1 class=\"page-heading\"><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/it-pays-to-be-premium.html\" target=\"_\" rel=\"noopener noreferrer\">\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff08PB\uff09\u9ad8\u4fa1\u683c\u5e2f\u5546\u54c1\u306e\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u300d<\/a><\/h1>\n<p>\u203b\u65e5\u672c\u8a9e\u8a33\u306f<a href=\"http:\/\/www.nielsen.com\/jp\/ja\/insights\/newswire-j\/press-release-chart\/it-pays-to-be-premium.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u3002<\/p>\n<p>\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u7c73\u56fd\u306b\u304a\u3051\u308bPB\u5e02\u5834\u30925\u3064\u306e\u4fa1\u683c\u5e2f\u3067\u5206\u985e\u3057\u305d\u308c\u305e\u308c\u306e\u4f38\u9577\u7387\u3092\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6700\u3082\u4fa1\u683c\u5e2f\u304c\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u306f+6.3%\u3001\u6700\u3082\u4fa1\u683c\u5e2f\u304c\u4f4e\u3044\u30b0\u30eb\u30fc\u30d7\u306f-7.4%\u3068\u3001\u6210\u9577\u7387\u3067\u7d0414\uff05\u307b\u3069\u306e\u9055\u3044\u304c\u3042\u308aPB\u5546\u54c1\u306f\u6d41\u901a\u5c0f\u58f2\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u3092\u8a8d\u8b58\u3057\u305f\u3068\u8a00\u53ca\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h6 style=\"text-align: right;\">\u203bNB\uff08\u30ca\u30b7\u30e7\u30ca\u30eb\u30d6\u30e9\u30f3\u30c9\uff09\uff65\uff65\uff65\u30e1\u30fc\u30ab\u30fc\u306e\u81ea\u793e\u30d6\u30e9\u30f3\u30c9<br \/>\nPB\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff09\uff65\uff65\uff65\u6d41\u901a\u696d\u8005\u306e\u81ea\u793e\u30d6\u30e9\u30f3\u30c9<\/h6>\n<p>\u65e5\u672c\u56fd\u5185\u3067\u3082\u3001\u79c1\u305f\u3061\u306e\u751f\u6d3b\u3067\u3088\u308a\u8eab\u8fd1\u306b\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305fPB\u5546\u54c1\u3067\u3059\u304c\u3001\u4fa1\u683c\u306e\u5b89\u3055\u3092\u58f2\u308a\u306b\u3057\u305f\u5546\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u5065\u5eb7\u3001\u5b89\u5fc3\u30fb\u5b89\u5168\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u65b0\u305f\u306a\u9700\u8981\u3092\u751f\u307f\u51fa\u3059PB\u5546\u54c1\u304c\u7d9a\u3005\u3068\u767a\u58f2\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u65e5\u672c\u56fd\u5185\u306ePB\u5546\u54c1\u306e\u4f38\u9577\u306b\u7740\u76ee\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>\u65e5\u672c\u306e\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u4f38\u9577\u3057\u3066\u3044\u308bPB\u30ab\u30c6\u30b4\u30ea\u306f\uff1f<\/h2>\n<p>\u5f53\u793e\u304c\u4fdd\u6709\u3059\u308b\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3051\u308bPB\u5546\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\u5225\u58f2\u4e0a\u91d1\u984d\u3092\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002\u524d\u5e74\u3068\u6bd4\u3079\u3066\u6700\u3082\u4f38\u3073\u7387\u304c\u9ad8\u304b\u3063\u305f\u306e\u306f\u30ea\u30ad\u30e5\u30fc\u30eb\u985e\u3067\u524d\u5e74\u3068\u6bd4\u30792.7\u500d\u3092\u58f2\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><u>\u5206\u6790\uff11\uff1a\u30ab\u30c6\u30b4\u30ea\u5225PB\u5546\u54c1\u4f38\u9577\u7387TOP10<\/u><\/p>\n<img loading=\"lazy\" class=\"aligncenter wp-image-2205 size-full\" src=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613.png\" alt=\"\" width=\"478\" height=\"381\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613.png 478w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-300x239.png 300w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/>\n<p>\u203b\uff08\u682a\uff09True Data\u3000ID-POS\u5206\u6790\u30c4\u30fc\u30ebEagle Eye\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u7248\u3088\u308a\u96c6\u8a08<br \/>\n\u203b2017\u5e74\u5ea6\uff1d2017\u5e744\u6708\uff5e2018\u5e743\u6708\u30002016\u5e74\u5ea6\uff1d2016\u5e744\u6708\uff5e2017\u5e743\u6708<\/p>\n<p>NB\u5546\u54c1\u3067\u306f\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u6570\u306e\u9ad8\u3044\u300c\u9ad8\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u300d\u304c\u6b21\u3005\u3068\u767a\u58f2\u3055\u308c\u308b\u306a\u3069\u3001\u8a71\u984c\u304c\u591a\u304f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u6ce8\u76ee\u5ea6\u304c\u9ad8\u3044\u30ab\u30c6\u30b4\u30ea\u3067\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\uff11\u306e\u7d50\u679c\u306b\u3001\u5e73\u5747\u5358\u4fa1\u306e\u4f38\u3073\u7387\u3092\u52a0\u3048\u3001\u300c\u58f2\u4e0a\u91d1\u984d\u4f38\u9577\u7387\u30fb\u5e73\u5747\u5358\u4fa1\u4f38\u9577\u7387\u300d\u3067\u6563\u5e03\u56f3\u3092\u4f5c\u6210\u3057\u305f\u3082\u306e\u304c\u4e0b\u56f3\u306e\u300c\u5206\u6790\u2461\u300d\u3067\u3059<\/p>\n<p><u>\u5206\u6790\uff12\uff1a\u30ab\u30c6\u30b4\u30ea\u5225\u3000PB\u5546\u54c1\u4f38\u9577\u7387\uff08\u58f2\u4e0a\u91d1\u984d\u00d7\u5e73\u5747\u5358\u4fa1\uff09<\/u><br \/>\n\u6a2a\u8ef8\uff1a\u58f2\u4e0a\u91d1\u984d\u4f38\u9577\u7387\u3000\u7e26\u8ef8\uff1a\u5e73\u5747\u5358\u4fa1\u4f38\u9577\u7387\u3000\u4ea4\u70b9\uff1a100\uff05\uff082017\u5e74\u5ea6\/2016\u5e74\u5ea6\uff09<\/p>\n<img loading=\"lazy\" class=\"aligncenter wp-image-2206 size-full\" src=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-2.png\" alt=\"\" width=\"1108\" height=\"805\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-2.png 1108w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-2-300x218.png 300w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-2-768x558.png 768w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-2-1024x744.png 1024w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2018\/06\/PB180613-2-718x522.png 718w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" \/>\n<p>\u56f3\u306e\u53f3\u4e0a\u304c\u300c\u58f2\u4e0a\u91d1\u984d\u30fb\u5e73\u5747\u5358\u4fa1\u304c\u3068\u3082\u306b\u4f38\u3073\u305fPB\u5546\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\uff08\u524d\u5e74\u540c\u671f\u6bd4\uff09\u300d\u3067\u3059\u3002\u300c\u30ea\u30ad\u30e5\u30fc\u30eb\u985e\u300d\u300c\u8fb2\u7523\u73cd\u5473\u300d\u300c\u306e\u308a\u300d\u304c\u4ed6\u30ab\u30c6\u30b4\u30ea\u3088\u308a\u3082\u4f38\u9577\u7387\u304c\u9ad8\u3044\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306f\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u5546\u54c1\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u3044\u308b\u30ab\u30c6\u30b4\u30ea\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2>\u5c0f\u58f2\u30fb\u30e1\u30fc\u30ab\u30fc\u304c\u4e00\u4f53\u3068\u306a\u3063\u305f\u9700\u8981\u5275\u9020\u578b\u306ePB\u958b\u767a\u304c\u52a0\u901f\u3059\u308b\uff01\uff1f<\/h2>\n<p>\u4e0a\u8a183\u30ab\u30c6\u30b4\u30ea\uff08\u300c\u30ea\u30ad\u30e5\u30fc\u30eb\u985e\u300d\u300c\u8fb2\u7523\u73cd\u5473\u300d\u300c\u306e\u308a\u300d\uff09\u306ePB\u5546\u54c1\u3092\u3001\u500b\u5225\u306b\u5206\u6790\u3057\u3066\u307f\u308b\u3068\u3001<br \/>\n\uff08\uff11\uff09 \u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u54c1\u306e\u58f2\u4e0a\u304c\u5897\u52a0<br \/>\n\uff08\uff12\uff09 \u65b0\u5546\u54c1\u306e\u58f2\u4e0a\u304c\u597d\u8abf<br \/>\n\u3068\u3044\u3046\u5171\u901a\u3057\u305f\u50be\u5411\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u7279\u306b\u30ea\u30ad\u30e5\u30fc\u30eb\u985e\u3067\u306f\u9ad8\u30a2\u30eb\u30b3\u30fc\u30eb\u3092\u8a34\u6c42\u3057\u305f\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u5546\u54c1\u306e\u8ca9\u58f2\u4f38\u9577\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<br \/>\nN\uff22\u5546\u54c1\u3067\u6d3b\u6cc1\u306a\u9ad8\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u9700\u8981\u3092PB\u5546\u54c1\u3067\u3082\u7372\u5f97\u3057\u305f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9700\u8981\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u3092\u6700\u3082\u8fd1\u3044\u8ddd\u96e2\u3067\u628a\u63e1\u3067\u304d\u308b\u5c0f\u58f2\u696d\u3068\u3001\u30cb\u30fc\u30ba\u3092\u5546\u54c1\u5316\u3059\u308b\u30e1\u30fc\u30ab\u30fc\u306e\u5354\u696d\u306f\u3044\u307e\u3084\u5fc5\u9808\u3067\u3059\u3002\u4eca\u5f8c\u3055\u3089\u306b\u300c\u9700\u8981\u5275\u9020\u578bPB\u958b\u767a\u300d\u306e\u6d41\u308c\u304c\u65e5\u672c\u56fd\u5185\u3067\u3082\u52a0\u901f\u3057\u3066\u3044\u304f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5404\u30ab\u30c6\u30b4\u30ea\u306ePB\u5546\u54c1\u52d5\u5411\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u304f\u306e\u304b\u3001\u307e\u3059\u307e\u3059\u76ee\u304c\u96e2\u305b\u306a\u3044\u3067\u3059\u306d\uff01<br \/>\n\uff08True Data\u7af9\u6751 \u535a\u5fb3\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7c73\u56fd\u3067\u306f\u6210\u9577\u7387\u306b\u7d0414\uff05\u306e\u5dee\u304c\u3064\u3044\u305fPB\u5e02\u5834 \u4e16\u754c\u7684\u306a\u8abf\u67fb\u4f1a\u793e\u306e\u30cb\u30fc\u30eb\u30bb\u30f3\u304c2018\u5e745\u6708\u3001\u7c73\u56fd\u306b\u304a\u3051\u308bNB\u30fbPB\u203b\u5e02\u5834\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002 \u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\uff08PB\uff09\u9ad8\u4fa1\u683c\u5e2f\u5546\u54c1\u306e\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u300d \u203b\u65e5\u672c&#8230;<\/p>\n","protected":false},"author":20,"featured_media":2009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[714],"tags":[],"_links":{"self":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2203"}],"collection":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=2203"}],"version-history":[{"count":19,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2203\/revisions"}],"predecessor-version":[{"id":3292,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2203\/revisions\/3292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/media\/2009"}],"wp:attachment":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}