{"id":4049,"date":"2020-04-07T14:29:13","date_gmt":"2020-04-07T05:29:13","guid":{"rendered":"https:\/\/www.truedata.co.jp\/blog\/?p=4049"},"modified":"2020-04-08T11:57:21","modified_gmt":"2020-04-08T02:57:21","slug":"cookieless-202003","status":"publish","type":"post","link":"https:\/\/www.truedata.co.jp\/blog\/feature\/cookieless-202003","title":{"rendered":"Cookie\u3092\u4f7f\u308f\u305a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3067\u304d\u308b\u300c\u7d71\u8a08\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>True 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alt=\"Cookie\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u7d71\u8a08\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6bd4\u8f03\" class=\"wp-image-4054\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/cookie_statistics.png 841w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/cookie_statistics-300x107.png 300w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/cookie_statistics-768x275.png 768w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/cookie_statistics-718x257.png 718w\" sizes=\"(max-width: 841px) 100vw, 841px\" 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class=\"wp-block-image\"><img loading=\"lazy\" width=\"886\" height=\"564\" src=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Purchase_Scale.png\" alt=\"\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306e\u8cfc\u5165\u91d1\u984d\u500d\u7387\nPurchase Scale\" class=\"wp-image-4055\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Purchase_Scale.png 886w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Purchase_Scale-300x191.png 300w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Purchase_Scale-768x489.png 768w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Purchase_Scale-718x457.png 718w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><figcaption>\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306b\u304a\u3051\u308b\u8cfc\u5165\u91d1\u984d\u500d\u7387\u306e\u63a8\u79fb<\/figcaption><\/figure>\n\n\n\n<p>\u4e0a\u306e\u56f3\u306f\u3001\u6628\u5e743\u6708\u306e\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306e\u8cfc\u5165\u91d1\u984d\u63a8\u79fb\u3067\u3059\u30023\u6708\u3092\u9031\u3067\u898b\u3066\u3044\u304f\u3068\u3001\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306e\u7b2c1\u9031\u306e\u58f2\u4e0a\u306f\u975e\u5e38\u306b\u5c11\u306a\u3044\u3093\u3067\u3059\u3002\u305d\u308c\u306b\u5bfe\u3057\u3066\u7b2c3\u9031\u306b\u306f1.56\u500d\u306b\u3082\u62e1\u5927\u3057\u3001\u58f2\u4e0a\u306f\u9031\u6b21\u3067\u898b\u308b\u3068\u5927\u304d\u304f\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2><strong>\u9700\u8981\u671f\u3092\u6349\u3048\u308b\u306b\u306f\u3069\u3093\u306a\u5206\u6790\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u81ea\u793e\u5546\u54c1\u306e\u904e\u53bb\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u51fa\u7a3f\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3001\u91cd\u56de\u5e30\u5206\u6790\u306a\u3069\u306e\u8907\u96d1\u306a\u5206\u6790\u3092\u3057\u3066\u3082\u3001\u9700\u8981\u671f\u3092\u6349\u3048\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<br>\u6700\u521d\u306b\u898b\u308b\u3079\u304d\u30c7\u30fc\u30bf\u306f\u30ab\u30c6\u30b4\u30ea\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3067\u3059\u3002\u8cfc\u5165\u91d1\u984d\u30c8\u30ec\u30f3\u30c9\u309252\u9031\u3067\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"967\" height=\"426\" src=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends.png\" alt=\"\u5168\u56fd\u306e\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306b\u304a\u3051\u308b\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306e\u58f2\u4e0a\u63a8\u79fb \u8cfc\u8cb7\u30c7\u30fc\u30bfID-POS\" class=\"wp-image-4056\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends.png 967w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends-300x132.png 300w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends-768x338.png 768w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends-718x316.png 718w\" sizes=\"(max-width: 967px) 100vw, 967px\" \/><\/figure>\n\n\n\n<p>\u3053\u308c\u306f\u3001ID-POS\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306e\u8cfc\u5165\u91d1\u984d\u306e\u63a8\u79fb\u3092\u793a\u3057\u305f\u30b0\u30e9\u30d5\u3067\u3059\u30023\u5e74\u5206\u3092\u91cd\u306d\u3066\u3044\u308b\u30b0\u30e9\u30d5\u3067\u3059\u304c\u3001\u4f55\u304b\u6c17\u3065\u304d\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>\u6bce\u5e74\u306e\u8cfc\u5165\u91d1\u984d\u306e\u5c71\u8c37\u304c\u3001\u304d\u308c\u3044\u306b\u91cd\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u7f8e\u5bb9\u6db2\u30ab\u30c6\u30b4\u30ea\u306b\u306f\u9752\u306e\u70b9\u7dda\u3067\u793a\u3057\u3066\u3044\u308b\u6bce\u5e748\u56de\u306e\u9700\u8981\u671f\u304c\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u9031\u304c\u307e\u3055\u306b\u5e83\u544a\u306b\u6700\u9069\u306a\u6642\u671f\u3068\u306a\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Demand_advertising-1024x576.png\" alt=\"\u9700\u8981\u671f\u3092\u72d9\u3063\u305f\u5e83\u544a\u306b\u3088\u308b\u8a8d\u77e5\u52b9\u679c\" class=\"wp-image-4057\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Demand_advertising-1024x576.png 1024w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Demand_advertising-300x169.png 300w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Demand_advertising-768x432.png 768w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Demand_advertising-718x404.png 718w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/Demand_advertising.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"585\" src=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends_multicategory-1024x585.png\" alt=\"\" class=\"wp-image-4058\" srcset=\"https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends_multicategory-1024x585.png 1024w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends_multicategory-300x171.png 300w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends_multicategory-768x438.png 768w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends_multicategory-718x410.png 718w, https:\/\/www.truedata.co.jp\/blog\/wp-content\/uploads\/2020\/03\/purchase_trends_multicategory.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5e83\u544a\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3092\u884c\u3046\u969b\u306f\u591a\u304f\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u9700\u8981\u671f\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u8b58\u3057\u3066\u3001\u5148\u5165\u89b3\u306a\u304f\u904e\u53bb\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u65b0\u305f\u306a\u9700\u8981\u671f\u306e\u767a\u898b\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002<br><\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u5e83\u544a\u904b\u7528\u3067\u306f\u9031\u5358\u4f4d\u306e\u5e83\u544a\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u306f\u3001\u3042\u307e\u308a\u884c\u308f\u308c\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u9031\u5358\u4f4d\u306e\u5e83\u544a\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3084\u4e88\u7b97\u6700\u9069\u5316\u3092\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u5b9f\u306f\u3001\u975e\u5e38\u306b\u7c21\u5358\u306b\u8cfc\u5165\u610f\u5411\u306e\u5f37\u3044\u65b9\u306b\u5e83\u544a\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308aCookie\u3092\u4f7f\u308f\u305a\u306b\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<p>\n\n\u6b21\u56de\u306f\u300c\u3069\u3053\u3067\u300d\u5e83\u544a\u3059\u3079\u304d\u304b\uff1f\u30a8\u30ea\u30a2\u6bce\u306e\u5e02\u5834\u306e\u5909\u5316\u3068\u305d\u306e\u6349\u3048\u65b9\u3092\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002\n\n<\/p>\n\n\n\n<h2><strong>\u7d71\u8a08\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u6d3b\u7528\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u307e\u3068\u3081<\/strong><\/h2>\n\n\n\n<p>\u300c\u7d71\u8a08\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3092\u81ea\u3089\u30c7\u30fc\u30bf\u5206\u6790\u3057\u3066\u5b9f\u8df5\u3057\u305f\u3044\u3068\u3044\u3046\u65b9\u306b\u3074\u3063\u305f\u308a\u306a\u306e\u304c\u3001ID-POS\u5206\u6790\u30b5\u30fc\u30d3\u30b9\u300cDolphin Eye\u300d\u3068\u300cEagle Eye\u300d\u3067\u3059\u3002\u307e\u305f\u3001\u307e\u305a\u306f\u624b\u9593\u306a\u304f\u6c17\u8efd\u306b\u7d71\u8a08\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u59cb\u3081\u305f\u3044\u5834\u5408\u306f\u3001\u5e83\u544a\u6700\u9069\u5316\u30ec\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9\u300cSTORY\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u305c\u3072\u4ee5\u4e0b\u304b\u3089\u304a\u554f\u3044\u5408\u308f\u305b\u3044\u305f\u3060\u304d\u3001\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<br><br><\/p>\n\n\n\n<h3>Dolphin Eye\uff1a\u8ab0\u3067\u3082\u304b\u3093\u305f\u3093\uff01 \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u6d3b\u7528\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.truedata.co.jp\/dolphineye\">https:\/\/www.truedata.co.jp\/dolphineye<\/a><\/p>\n\n\n\n<h3>Eagle Eye\uff1a\u3088\u308a\u6df1\u304f\u9867\u5ba2\u3092\u898b\u629c\u304f\u8cfc\u8cb7\u884c\u52d5\u5206\u6790\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.truedata.co.jp\/eagleeye\">https:\/\/www.truedata.co.jp\/eagleeye<\/a><\/p>\n\n\n\n<h3><br>STORY\uff1a<br>\u5b9f\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5e83\u544a\u6700\u9069\u5316\u30ec\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9<\/h3>\n\n\n\n<p><a href=\"https:\/\/dgmt.garage.co.jp\/service\/story\/\">https:\/\/dgmt.garage.co.jp\/service\/story\/<\/a><\/p>\n\n\n\n<h3>STORY\u30c6\u30ec\u30d3CM\uff1a<br>\u5b9f\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d15\u79d2\u5358\u4f4d\u306e\u51fa\u7a3f\u3092\u6700\u9069\u5316\u3059\u308b\u30c6\u30ec\u30d3CM\u51fa\u7a3f\u30b5\u30fc\u30d3\u30b9<\/h3>\n\n\n\n<p><a href=\"https:\/\/dgmt.garage.co.jp\/service\/storytelevisioncm\/\">https:\/\/dgmt.garage.co.jp\/service\/storytelevisioncm\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>True Data\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3001\u30c7\u30b8\u30bf\u30eb\u30ac\u30ec\u30fc\u30b8\u306e\u9ed2\u6ca2\u3067\u3059\u3002\u4eca\u56de\u306f\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u4ee3\u540d\u8a5eCookie\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u5f37\u5316\u3059\u308b\u65b0\u3057\u3044\u5e83\u544a\u624b\u6cd5\u300c\u7d71\u8a08\u30d9\u30fc\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u3092\u51683\u56de\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002&#8230;<\/p>\n","protected":false},"author":20,"featured_media":4069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[706],"tags":[],"_links":{"self":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4049"}],"collection":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=4049"}],"version-history":[{"count":9,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4049\/revisions"}],"predecessor-version":[{"id":4073,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4049\/revisions\/4073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/media\/4069"}],"wp:attachment":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=4049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=4049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=4049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}