{"id":462,"date":"2016-11-04T16:02:44","date_gmt":"2016-11-04T07:02:44","guid":{"rendered":"http:\/\/www.truedata.co.jp\/blog\/?p=462"},"modified":"2018-10-24T13:15:18","modified_gmt":"2018-10-24T04:15:18","slug":"ltv","status":"publish","type":"post","link":"https:\/\/www.truedata.co.jp\/blog\/distribution-terms\/retail\/ltv","title":{"rendered":"\u6d41\u901a\u7528\u8a9e\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3010LTV \/ lifetime value\u3011"},"content":{"rendered":"

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3010LTV \/ lifetime value\u3011<\/strong><\/p>\n

1\u4eba\uff081\u793e\uff09\u306e\u9867\u5ba2\u304c\u53d6\u308a\u5f15\u304d\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u308f\u308a\u307e\u3067\u306e\u671f\u9593\uff08\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff09\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u9867\u5ba2\u304c\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u305f\u3089\u3059\u640d\u76ca\u3092\u7d2f\u8a08\u3057\u3066\u7b97\u51fa\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u6307\u6a19\u306e\u3053\u3068\u3002<\/p>\n

\u8a08\u7b97\u5f0f\u306f\u3001\u300c\u5e74\u9593\u53d6\u5f15\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u53d6\u5f15\u7d99\u7d9a\u5e74\u6570\u300d\u304c\u57fa\u672c\u3068\u306a\u308b\u304c\u3001\u56fa\u5b9a\u5ba2\u30fb\u4e0a\u4f4d\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u300c\u8cfc\u8cb7\u983b\u5ea6\u300d\u3084\u300c1\u56de\u5f53\u305f\u308a\u53d6\u5f15\u91d1\u984d\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u6307\u540d\u7387\u300d\u306a\u3069\u3092\u8003\u616e\u306b\u5165\u308c\u305f\u308a\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u304c\u8d85\u9577\u671f\u3067\u3042\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u73fe\u5728\u4fa1\u5024\u306b\u63db\u7b97\u3059\u308b\u3068\u3044\u3063\u305f\u64cd\u4f5c\u3092\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n

\u3053\u306e\u6307\u6a19\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f\u306b\u306f\u3001\u9867\u5ba2\u3092\u65b0\u898f\u306b\u7372\u5f97\u3059\u308b\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306e5\u500d\u306e\u30b3\u30b9\u30c8\u304c\u5fc5\u8981\u3060\u3068\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u5229\u76ca\u6700\u5927\u5316\u3092\u8003\u3048\u305f\u5834\u5408\u3001\u65e2\u5b58\u9867\u5ba2\uff08\u7279\u306b\u56fa\u5b9a\u5ba2\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u30fb\u5f97\u610f\u5148\u306a\u3069\uff09\u304b\u3089\u306e\u58f2\u4e0a\u3092\u91cd\u8996\u3059\u308b\u65b9\u304c\u52b9\u7387\u7684\u3067\u3042\u308a\u30011\u4eba1\u4eba\uff081\u793e1\u793e\uff09\u306e\u9867\u5ba2\u30b7\u30a7\u30a2\u3092\u8ffd\u6c42\u3059\u3079\u304d\u3060\u3068\u3044\u3046\u8003\u3048\u304b\u3089\u3001\u305d\u308c\u3092\u8a08\u6e2c\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u8003\u6848\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n

\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u3084\u5229\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u306b\u306f\u3001\u5225\u306e\u5546\u54c1\u3092\u58f2\u308a\u8fbc\u3080\u3001\u8cfc\u8cb7\u983b\u5ea6\u3092\u5897\u3084\u3059\u3001\u9867\u5ba2\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3092\u901a\u3058\u3066\u5229\u5e45\u3092\u5927\u304d\u304f\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u308b\u304c\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306b\u57fa\u3065\u304f\u7d4c\u55b6\u6226\u7565\u3067\u306f\u3001\u4e00\u6642\u7684\u306a\u58f2\u4e0a\u5897\u3088\u308a\u3082\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u2015\u2015\u3059\u306a\u308f\u3061\u3001\u5c06\u6765\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n

\u3053\u306e\u610f\u5473\u306b\u304a\u3044\u3066\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306f\u3001\u9867\u5ba2\u306e\u5c06\u6765\u306e\u7d4c\u6e08\u4fa1\u5024\u3092\u4e88\u6e2c\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001CRM\u306e\u63a8\u9032\uff08\u9867\u5ba2\u3068\u306e\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u306e\u7dad\u6301\uff09\u3084\u4e0a\u4f4d\u9867\u5ba2\u5316\uff08\u30ea\u30d4\u30fc\u30c8\u306e\u4fc3\u9032\u306a\u3069\uff09\u3068\u3044\u3063\u305f\u3001\u9867\u5ba2\u30b7\u30a7\u30a2\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6d3b\u52d5\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\uff09\u306e\u6307\u6a19\u3068\u306a\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n

\u300c\u9867\u5ba2\u7dad\u6301\u304c\u91cd\u8981\u3060\u300d\u3068\u3044\u3063\u3066\u3082\u3001\u9867\u5ba2\u7dad\u6301\u6d3b\u52d5\u306b\u3082\u30b3\u30b9\u30c8\u304c\u639b\u304b\u308b\u305f\u3081\u3001\u5b89\u6613\u306a\u5b89\u58f2\u308a\u3084\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u904e\u5270\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u5229\u76ca\u984d\u3092\u6e1b\u3058\u308b\u3053\u3068\u306b\u306a\u30ea\u3001LTV\u306e\u6700\u5927\u5316\u3092\u59a8\u3052\u308b\u5834\u5408\u3082\u3042\u308a\u5f97\u308b\u3002\u305d\u3053\u3067\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u9867\u5ba2\u7372\u5f97\u7387\u30fb\u96e2\u53cd\u7387\u3001\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u3068\u9867\u5ba2\u7dad\u6301\u7387\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u6ce8\u610f\u6df1\u304f\u898b\u306a\u304c\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<\/p>\n

LTV\u306e\u7b97\u51fa
\n\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u6570\uff1d\u65b0\u898f\u9867\u5ba2\u6570\u00d7\u9867\u5ba2\u7dad\u6301\u7387
\n\u9867\u5ba2\u53ce\u5165\uff1d\u9867\u5ba2\u5358\u4fa1\u00d7\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u6570
\n\u9867\u5ba2\u7dad\u6301\u8cbb\u7528\uff1d\u65b0\u898f\u307e\u305f\u306f\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u6570\u00d71\u4eba\u5f53\u305f\u308a\u9867\u5ba2\u7dad\u6301\u8cbb\u7528
\n\u5358\u5e74\u5ea6\u5229\u76ca\uff1d\u9867\u5ba2\u53ce\u5165\uff0d\u9867\u5ba2\u7dad\u6301\u8cbb\u7528
\n\u521d\u671f\u6295\u8cc7\u984d\uff1d\u521d\u5e74\u5ea6\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u6295\u4e0b\u3057\u305f\u8cbb\u7528<\/p>\n

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024(LTV)\u5408\u8a08\uff1d\u5358\u5e74\u5ea6\u5229\u76ca\u306e\u7d2f\u7a4d\u91d1\u984d
\n1\u4eba\u5f53\u305f\u308aLTV(CLV \/ customer lifetime value)\uff1dLTV\u5408\u8a08\uff0d\u521d\u5e74\u5ea6\u65b0\u898f\u9867\u5ba2\u6570<\/p>\n","protected":false},"excerpt":{"rendered":"

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3010LTV \/ lifetime value\u3011 1\u4eba\uff081\u793e\uff09\u306e\u9867\u5ba2\u304c\u53d6\u308a\u5f15\u304d\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u308f\u308a\u307e\u3067\u306e\u671f\u9593\uff08\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff09\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u9867\u5ba2\u304c\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3082\u305f\u3089\u3059\u640d\u76ca\u3092\u7d2f\u8a08\u3057\u3066\u7b97\u51fa\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210…<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[124,123,50,81,46,122],"_links":{"self":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/462"}],"collection":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":3,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/462\/revisions"}],"predecessor-version":[{"id":1296,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/posts\/462\/revisions\/1296"}],"wp:attachment":[{"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.truedata.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}