True Data is…

the largest ID-POS benchmark data
in Japan

True Data is…

Strengths of True Data

True Data has the purchase history
of 50 million individuals

50 million purchasers   All attributes and age groups   Covers all actual purchasing behavior   Non-biased research
Huge purchase history data of 50 million retailer card members.   Captures all attributes and age groups!
Adequately covers purchasing behavior of the elderly.
  Includes actual purchase time.
Enables comparative analysis by retail sector.
  Captures unintentional purchases from actual data.
Customer needs appear in purchasing behavior.
50 million purchasers
Huge purchase history data of 50 million retailer card members
All attributes and age groups
Captures all attributes and age groups!
Can adequately capture purchasing behavior of senior purchasers.
Covers all actual purchasing behavior
Captures actual purchase time.
Enables comparison analyses by retail sector.
Non-biased research
Captures unintentional purchases from actual purchase data.
Customer needs appear in purchasing behavior.

True Data’s Corporate Slogan

“DISCOVER THE UNSEEN TRUTH”

Our goal is to allow all corporations and institutions to see the “Truth” through leveraging data.
Our foundation is big data, based on the national purchase behavior data set of 50 million individuals.
Many on-going projects are matching our True Data with 3rd party big data.
The use of True Data is spreading fast, not only among retailers and manufacturers, but also among finance, advertising and media, regardless of their industry and size.
We are aspiring to continue to expand our service, beyond national borders.

  • One of the largest purchase data
    set, for everyone
  • For a society where you can win
    regardless of the size of your business
  • Create new value,
    through Big Data x Big Data
  • Service beyond sectors and
    borders

Business Model

  • Our retailer clients’ entire ID-POS/POS data is collected, daily, through “CRM Partnership Programs”.
  • Currently handling data of 50M loyalty card holders. Making purchase data available for various purposes, including maintenance and cleansing of product master data, providing analysis tools, consulting/training, and enabling users to leverage purchase behavior data.
Business Model
  • ※ CRM Partnership Program: Program btwn Retailer clients and True Data. Receive purchase data, and provide marketing analysis and insight.
  • ※ Merged Panel Service: Create “National Panel DB” through statistical process from purchase data of 50M individuals, and provide thorough market insight tools.
  • ※ Named Panel Service: Provide purchase data from specific retail chains to manufacturer clients.

Company Profile

Name True Data Inc.
Office location 1-10-11 shibadaimon, minato-ku, Tokyo, 105-0012 Japan
 Tel +81-3-6430-0721
 E-mail service@truedata.co.jp
Establishment October 10, 2000
Capital 1,160,510 thousand yen
Major
shareholders
PLANET, INC.Innovation Corporation of JapanDigital Garage, Inc.The Nielsen Company JapanThe Dai-ichi Life Insurance Company LimitedTAKEO HOLDINGS, LTD.DOCOMO Insight Marketing, INC.Hakuhodo Inc.Hakuhodo Product’s Inc.INTEC Inc. and others
Directors
President CEO:
Hiroyuki Yonekura
Director:
Takeshi Nakatsu
Director:
Kenji Ishii
Outside Director:
Ken Takehisa, Managing Director, Innovation Corporation of Japan
Outside Director:
Toshio Matsumoto, Managing Executive Officer, PLANET, INC.
Outside Director:
Yoshiharu Yuki, President & Representative Director, SHONINSHA CO., Ltd.
Outside Director:
Nobuo Takubo , Partner, Corporate Directions, Inc.
Standing Corporate Auditor:
Kiyoshi Kawasaki, Outside Director, Oiles Corporation
Outside Audit & Supervisory Board Member:
Shigeharu Takiyama, Executive Officer, PLANET, INC.
Outside Audit & Supervisory Board Member:
Koichi Iki, Director, Tokyu Fudosan Holdings Corporation
Advisor:
Hiromasa Tamanyu, Representative Director & Chairman, PLANET, INC.