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The era of analysis is over. The era of decision has begun
The explosive evolution of AI is changing the operating environment for businesses at unprecedented speed. What businesses are seeing on the ground is not a lack of information, but rather stagnation in decision-making, as they are overwhelmed by vast quantities of information. In Japan, we are seeing a return to inflation, and globally, extreme diversification in consumer behavior and increasing restrictions on third-party cookies. Businesses find themselves at a turning point, where the map of past successes they have followed has been torn up and thrown away. What they need now is not detailed analysis of the past, but a “compass that will let them take their next step with confidence.”

The source of value is retail data combined with AI insights
At this turning point, True Data has redefined itself. We are evolving from a marketing SaaS company that simply provides tools for businesses, to a business that supports decision-making. By combining the catalyst that is AI with our exclusive data, we provide a “decision-making OS” that underpins corporate decisions.

The catalytic effect of AI: We combine AI trained on real-world expertise with our exclusive data. What emerges from this are insights that show businesses what they ought to do next. We use these insights to advance decision-making and accelerate corporate growth. SaaS is no longer just a tool; we have redefined it as a platform for automating and enhancing decision-making. By channeling diverse AI insights through this platform, we will continue to create value.

A partner in decision-making and the center of a one-trillion-yen market: With increasing demand for privacy protection, the value of “first-party data” such as purchasing data is higher than ever before. In the retail media advertising market, which is said to be on track to reach one trillion yen by 2028, how companies leverage and evaluate data will be crucial in determining whether they succeed. True Data does not have its own advertising media; instead, we support corporate decision-making by providing core analysis and evaluation functions to platforms behind the scenes. Through the combination of retail data and AI insights we help companies understand where to invest and what measures will succeed, and in doing so, support our customers’ business growth.

True Data behind every decision
Behind every purchase a decision has been made by a company that is thinking about the consumer. At True Data, we support this decision-making with data and AI insights. Better decisions lead to corporate growth, raise the value of the retail and consumer industry as a whole, and invigorate society. Our mission is to create these virtuous cycles.
“Creating the future with intelligent data.” In these uncertain times, we will not shy away from being judged by numbers or performance, but will push through challenges to succeed.