President and CEOHiroyuki Yonekura was appointed President and CEO of True Data in December 2012. Since assuming the position, he has developed a business model which aims to transform True Data into a big data marketing company capable of providing robust data services from an open and neutral standpoint, and that works with clients across the spectrum, from major multinationals to small regional companies.
He was previously a member of Japan’s Ministry of Economy, Trade and Industry’s Consumer Intelligence Research Group, and served as an advisor to the Development Bank of Japan’s Competitive Strengthening Research Group. He is currently an executive director at the Data driven Regional Education Association for Marketing (DREAM), an entity that aims to foster data literacy across Japan. The common thread to his work is combining data, technology, and human intelligence to address critical issues in society.
Before joining True Data, Hiroyuki worked in corporate planning, US-based roles at Tokio Marine Nichido, and was a visiting fellow at the Brookings Institution. He has also worked at GE Consumer Finance, where he engaged in business restructuring as master black belt of quality, and has held business development and other roles at GURUNAVI. He was born in Kanagawa Prefecture and graduated in agricultural science from University of Tokyo in 1990.
Director, Senior Executive OfficerHead of Data Marketing
Naoko Shimazaki oversees a department of more than 200 major consumer goods manufacturing clients and is also responsible for new business development related to digital transformation. Prior to joining True Data, she worked at Recruit, The Ricoh Company, Ltd., and Softbank Group Corp., where she was engaged in domestic and international corporate sales to major consumer goods manufacturers, government agencies, and distributors, and promoted system proposals and operations tailored to customers' business requirements.
Outside DirectorKumi Ito has extensive experience as a manager and in marketing and technology roles at businesses ranging from startups to global companies. She has worked at Sony Group Corporation, as a partner in IBM Japan's Strategic Consulting Division, as CMO at GE Healthcare Japan, CMO at Yext, and as President and CEO of 4U Lifecare Inc, among other roles.
In addition to being an outside director at Fuji Furukawa E&C Co. Ltd. and SOMPO Holdings, Inc. and Ryohin Keikaku Co.,Ltd., she is an executive director (non-full-time) at the University of Tsukuba and an active jazz vocalist.
Outside DirectorHiromasa Tamanyu is Representative Director and Chairman of Planet, Inc. a data standardization company, which he co-founded with eight consumer goods manufacturers. He also holds positions as Chairman of the Institute of Marketing & Distribution Research and Director of the Japan Voluntary Chain Association. He has also worked at Lion Corporation and served as a committee member at the Ministry of International Trade and Industry. A published author, Hiromasa’s sixth book, "My Destiny - A Collection of Essays by the Founder of Planet, Inc." was published in 2019.
Outside DirectorYoshiharu is currently President & CEO of Shoninsha Co. Ltd., a publishing company in the retail distribution industry. He previously served as editor-in-chief and then President & CEO of Shogyokai Publishing Co., Ltd. Yoshiharu is also involved in research and education through his roles as Vice President of the Cornell University Retail Management of Japan and as a specially-appointed professor at Rikkyo University’s Graduate School of Business Administration. Active in lecturing, domestic and international training, and consulting, his most recent book is titled “Corona Speeds Up Time."
Director (Audit & Supervisory Board Member)Kiyoshi Kawasaki was appointed to the Board of Directors at True Data (Audit & Supervisory Board member) in June 2018.
Prior to joining True Data, Kiyoshi served as Managing Director at Shiseido Company, Limited, where he was responsible for corporate planning, advertising, and beauty technology, and as a full-time auditor at Planet, Inc. He has extensive knowledge of the consumer goods manufacturing, distribution, and retail industries.
Outside Director (Audit & Supervisory Board Member)Koichi Iki is Vice President of the Lifelong Health and Wellness Association, Part-Time Advisor to Tokyu Land Corporation, and Senior Advisor at Seven Seas Advisors. He was appointed to the board at True Data in June 2018.
Koichi was formerly a managing officer at The Dai-ichi Life Insurance Company, Limited, where he led international planning, pension planning, corporate marketing, human resources, and general affairs, and also served as Representative Director and Executive Vice President. He has served as Chairman and Representative Director of DIAM Asset Management (now Asset Management One) and as an external director at Tokyu Land Holdings Corporation.
Outside Director (Audit & Supervisory Board Member)Hirotaka Ishihara was appointed to the Board of Directors at True Data in 2018.
He joined Mitsui Trust Bank, Limited in 1990. In 1998, he registered as a lawyer and joined Matsuo Sogo Law Office, later joining Tokyo Aoi Law Office in 2003 where he currently serves today.
He also holds two roles at the Ministry of Education, Culture, Sports, Science and Technology: Special Member of the Nuclear Damage Compensation Dispute Review Board, and Assistant Director to the Office for Reconciliation of Nuclear Damage Disputes, Research and Development Bureau.
Senior Executive OfficerSenior Executive Officer of Retail DX, Head of Analytics ＆ Technology
Yuki Koshio oversees the Distribution Consulting Division, Data Science Division, and IT Strategy Division. In addition to promoting digital transformation as well as the use of AI and big data, she is involved in human resource development in areas including the development of educational materials and as a lecturer for seminars. Prior to joining True Data, Yuki worked in marketing and marketing research at The S.T. CORPORATION
Executive OfficerExecutive Officer of Retail Marketing
Hironobu oversees the use of data for retail promotions and other activities, as well as overseas expansion, and supports the evolution of the retail industry through data marketing. He started his career at ITOCHU Corporation, and was engaged in ID-POS data analysis, research, product development, and private brand launches at Lawson, Inc. He also worked for Catalina Marketing Japan, Mercari, and other companies, building advertising and sales promotion businesses using ID-POS data, AI, and other big data, and promoting business development operations.
Executive OfficerHead of Planning and Development
Takeshi has led strategic investments and business tie-ups globally in his role as Head of True Data’s Planning and Development Department.
Prior to joining the company, Takeshi was a business development specialist who worked on global M&A transactions at Shiseido Company, Limited, The Blackstone Group, Innovation Network Corporation of Japan (now INCJ), and GCA Corporation.
Executive OfficerHead of Corporate Planning, Risk Management, Alternative Data
Hideki oversees corporate planning, risk management, compliance, and legal affairs. He previously worked in planning and management for Dai-ichi Life Insurance and its group companies in Japan and abroad. He has extensive knowledge and experience in sales, human resources, corporate planning, compliance, risk management, legal affairs, and business auditing, with a focus on the IT systems field. Hideki graduated from Nagoya University with a bachelor's degree in economics.
Executive OfficerHead of Human Resources and General Affairs
Hiroshi Sugiyama is involved in improving the working environment and expanding internal systems with the aim of creating a company where employees are energized and fulfilled by their work. Hiroshi joined True Data after working at GE Consumer Finance and GURUNAVI in project management, human resources, and internal auditor roles.
Advisory BoardPresident, Women's Eye (NPO)
Megumi Ishimoto established the RQ Disaster Area Women's Support Center in June 2011 following the 2011 Tōhoku earthquake and tsunami. This was later incorporated as "Women's Eye" in 2013, an NPO based in Minamisanriku, Miyagi Prefecture, with the aim of empowering women in rural areas. In addition to her efforts supporting women in the affected areas, Megumi continues to work on creating learning opportunities for women, and has held more than 1,000 lectures since the disaster, attended by more than 10,000 participants in total. She has represented Japan at the W20 from 2019.
Advisory BoardRepresentative Director, Inter-View Inc.
Junko Kuroki has substantial experience in public relations and consulting, and has spent time working abroad in Hong Kong. Through her experience at recruitment firms, Junko became interested in the influence of leaders and organizational culture. After working at several coaching institutions, she became an independent coach for leaders in 2013. Junko is passionate about female empowerment and supporting social entrepreneurs. At True Data, Junko supports leadership development, diversity and inclusion, and education.
Advisory BoardAfter finishing graduate school, Manabu Kurasawa began his career at IBM Japan as an IT engineer. He was subsequently a partner at Corporate Directions, Inc., before joining MISUMI Group where he served as GM of the Corporate Planning Department among other roles. The common thread in his career has been the pursuit of transformation, in everything from management strategy to organizational and operational reform.
At True Data, Manabu supports efforts to maximize corporate value, drawing on his extensive experience in management strategy, IT and technology, corporate finance, and capital markets.
Manabu has a Master of Engineering in naval architecture and ocean engineering from the University of Tokyo and a Master of Science in computer science from Stanford University.