MANAGEMENT TEAM
Directors
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President and CEO
Hiroyuki Yonekura
Hiroyuki Yonekura was appointed President and CEO of True Data in December 2012. Since assuming the position, he has developed a business model which aims to transform True Data into a big data marketing company capable of providing robust data services from an open and neutral standpoint, and that works with clients across the spectrum, from major multinationals to small regional companies.
He was previously a member of Japan’s Ministry of Economy, Trade and Industry’s Consumer Intelligence Research Group, and served as an advisor to the Development Bank of Japan’s Competitive Strengthening Research Group. He is currently an executive director at the Data driven Regional Education Association for Marketing (DREAM), an entity that aims to foster data literacy across Japan. The common thread to his work is combining data, technology, and human intelligence to address critical issues in society.
Before joining True Data, Hiroyuki worked in corporate planning, US-based roles at Tokio Marine Nichido, and was a visiting fellow at the Brookings Institution. He has also worked at GE Consumer Finance, where he engaged in business restructuring as master black belt of quality, and has held business development and other roles at GURUNAVI. He was born in Kanagawa Prefecture and graduated in agricultural science from University of Tokyo in 1990. BIO -
Director, Senior Executive Officer
Naoko Shimazaki
Head of Data Marketing
Naoko Shimazaki oversees a department of more than 200 major consumer goods manufacturing clients and is also responsible for new business development related to digital transformation. Prior to joining True Data, she worked at Recruit, The Ricoh Company, Ltd., and Softbank Group Corp., where she was engaged in domestic and international corporate sales to major consumer goods manufacturers, government agencies, and distributors, and promoted system proposals and operations tailored to customers' business requirements. BIO -
Director, Senior Executive Officer
Yuki Koshio
Senior Executive Officer of Retail DX, Head of Analytics ＆ Technology
Yuki Koshio oversees the Distribution Consulting Division, Data Science Division, and IT Strategy Division. In addition to promoting digital transformation as well as the use of AI and big data, she is involved in human resource development in areas including the development of educational materials and as a lecturer for seminars. Prior to joining True Data, Yuki worked in marketing and marketing research at The S.T. CORPORATION BIO -
Outside Director
Kumi Ito
Kumi Ito has extensive experience as a manager and in marketing and technology roles at businesses ranging from startups to global companies. She has worked at Sony Group Corporation, as a partner in IBM Japan's Strategic Consulting Division, as CMO at GE Healthcare Japan, CMO at Yext, and as President and CEO of 4U Lifecare Inc, among other roles.
In addition to being an outside director at Sompo Care Inc. and Ryohin Keikaku Co.,Ltd., she is an executive director (non-full-time) at the University of Tsukuba and an active jazz vocalist. BIO -
Outside Director
Yoshiharu Yuki
Yoshiharu Yuki is currently President & CEO of Shoninsha Co. Ltd., a publishing company in the retail distribution industry. He previously served as Editor-in-Chief and then President & CEO of Shogyokai Publishing Co., Ltd. Yoshiharu is also involved in research and education through his roles as Vice President of the Cornell University Retail Management Program of Japan and as a specially appointed professor at Rikkyo University’s Graduate School of Business Administration. Active in lecturing, domestic and international training, and consulting, his most recent book is titled “Chain Stores: An Industrial Vision” and is published by Shoninsha.
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Outside Director (Audit & Supervisory Board Member)
Hirotaka Ishihara
Hirotaka Ishihara was appointed to the Board of Directors at True Data in 2018.
He joined Mitsui Trust Bank, Limited in 1990. In 1998, he registered as a lawyer and joined Matsuo Sogo Law Office, later joining Tokyo Aoi Law Office in 2003 where he currently serves today.
He also holds two roles at the Ministry of Education, Culture, Sports, Science and Technology: Special Member of the Nuclear Damage Compensation Dispute Review Board, and Assistant Director to the Office for Reconciliation of Nuclear Damage Disputes, Research and Development Bureau. BIO -
Outside Director (Audit & Supervisory Board Member)
Toshiyuki Yasui
After a series of key posts at Japan’s Ministry of Finance and Financial Services Agency, Toshiyuki Yasui served as Executive Managing Director and Member of the Board at public-private fund REVIC (Regional Economy Vitalization Corporation of Japan) and as an Executive Director for Japan and five other countries at the IDB (Inter-American Development Bank).In 2021, he was appointed as the inaugural Dean and Professor of the Department of Social System Design at Eikei University of Hiroshima. Currently, he serves as a Professor at the Faculty of Well-being at Musashino University, while concurrently holding positions as a Guest Professor at the Graduate School of System Design and Management at Keio University and as an Outside Corporate Auditor at Tsuneishi Shipbuilding Co., Ltd.
He earned his PhD from International Christian University and holds a PMP (Project Management Professional) certification from the U.S.-based PMI (Project Management Institute). He also concurrently serves as Vice Chairman of the Japan Association of Regional Development and Vitalization and Board Member of the Society of Well-being. His fields of expertise span a wide range, including social system design, finance and currencies, well-being, and public policy. BIO -
Outside Director (Audit & Supervisory Board Member)
Hiromasa Tamanyu
Hiromasa Tamanyu is the Honorary Chairman of Planet, Inc. a data standardization company, which he co-founded with eight consumer goods manufacturers. He also holds positions as Chairman of the Institute of Marketing & Distribution Research and Director of the Japan Voluntary Chain Association. He has also worked at Lion Corporation and served as a committee member at the Ministry of International Trade and Industry. A published author, Hiromasa’s newest book, "History of Economics for Executive" was published in 2024.
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Executive Officers
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Executive Officer
Hironobu Sato
Executive Officer of Retail Marketing
Hironobu oversees the use of data for retail promotions and other activities, as well as overseas expansion, and supports the evolution of the retail industry through data marketing. He started his career at ITOCHU Corporation, and was engaged in ID-POS data analysis, research, product development, and private brand launches at Lawson, Inc. He also worked for Catalina Marketing Japan, Mercari, and other companies, building advertising and sales promotion businesses using ID-POS data, AI, and other big data, and promoting business development operations. BIO -
Executive Officer
Kenjiro Tamura
Head of Sales Department, Data Marketing Business Department and Head of Retail DX Department
Kenjiro drives the use of data to support corporate decision-making and create new growth opportunities. Since joining True Data in 2018, he has been supporting consumer goods manufacturers—including producers of daily necessities, OTC pharmaceuticals, and food products—as well as major retailers, leveraging Japan’s largest ID-POS dataset. Drawing on a deep understanding of manufacturing and retail operations, he has led numerous large-scale projects, including the development of data analysis infrastructure.
With the marketing environment and consumer needs undergoing significant change, Kenjiro believes it is important to “go beyond data analysis to drive business transformation and create new value.” He hopes to expand the possibilities of data and contribute to strengthening True Data’s corporate competitiveness and sustainable growth. BIO -
Executive Officer
Yoshiko Sugawara
Head of Management Strategy Office
As head of the Management Strategy Office, Yoshiko is responsible for formulating medium- to long-term growth strategy, developing business plans, and driving the enhancement of corporate value through IR activities. Since joining True Data in 2014, she has gained wide-ranging experience in areas including on-site operations and internal audits. Leveraging her business expertise and knowledge of organizational management, she works across the organization to execute the company’s growth strategy and strengthen dialogue with the market. BIO -
Executive Officer
Sadahiko Nishimura
Head of Business Planning and Development
Through strategic investments, corporate venture capital (CVC), and partnerships, Sadahiko drives the creation of new business opportunities and the enhancement of corporate value in the medium- to long-term. He works to realize True Data’s growth strategy through co-creation with external partners.
After graduating from the School of Policy Studies at Kwansei Gakuin University, Sadahiko began his career in residential sales at Nomura Real Estate Development. He subsequently joined Misumi, where he was engaged in sales, planning, and business development, and led business promotion both domestically and internationally. At PwC Consulting, he was involved in developing the company’s supplier management capabilities. Leveraging experience cultivated at both businesses and consulting firms, Sadahiko aims to create new value through inter-company collaboration and lay the groundwork for True Data’s future growth. BIO -
Executive Officer
Tadahiko Ueda
Executive Officer of Accounting and Finance
Tadahiko oversees the Accounting and Finance Division, working to optimize True Data’s business portfolio, and plan and execute growth strategies that consider capital efficiency and business growth potential. Prior to joining the company, he worked at the Industrial Bank of Japan and Mizuho Bank, where he was involved in sales to small- and medium-sized enterprises, budget formulation and management, cost strategy planning, credit screening, and debt collection operations, before serving as manager of the bank’s Hiroshima Branch. After transferring to Mizuho Leasing in 2015, Tadahiko served as General Manager of the Credit Screening Department, where he was responsible for corporate and asset finance screening, and as General Manager of the Audit Department, where he strengthened internal audits and the effectiveness of internal controls. BIO -
Executive Officer
Hiroshi Sugiyama
Head of Human Resources and General Affairs
Hiroshi Sugiyama is involved in improving the working environment and expanding internal systems with the aim of creating a company where employees are energized and fulfilled by their work. Hiroshi joined True Data after working at GE Consumer Finance and GURUNAVI in project management, human resources, and internal auditor roles. BIO -
Executive Officer
Hideki Kodama
Head of President's Office and Alternative Data
As head of the President's Office, Hideki oversees risk management and leads the company's alternative data business initiatives. He previously worked in planning and management for Dai-ichi Life Insurance and its group companies in Japan and abroad. He has extensive knowledge and experience in sales, human resources, corporate planning, compliance, risk management, legal affairs, and business auditing, with a focus on the IT systems field. Hideki graduated from Nagoya University with a bachelor's degree in economics. BIO
Advisory Board
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Takafumi Nakano
Advisory Board
Takafumi Nakano
A leader in data and AI bridging the gap between management and front-line operations, Takafumi established the data function and led data strategy and governance at food e-commerce company Oisix ra daichi. He also built the company's in-house analytics platform, "Data Cuisine," to enhance decision-making and implement AI in business while simultaneously driving digital transformation across the organization. Prior to this, he worked at DataRobot, where he drove the adoption of AI at retailers and consumer goods manufacturers. A regular speaker at academic and industry events, Takafumi provides True Data with end-to-end support from strategy to implementation, with particular strengths in organizational and human resource development.
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Megumi Ishimoto
Advisory Board
Megumi Ishimoto
President, Women's Eye (NPO)
Megumi Ishimoto established the RQ Disaster Area Women's Support Center in June 2011 following the 2011 Tōhoku earthquake and tsunami. This was later incorporated as "Women's Eye" in 2013, an NPO based in Minamisanriku, Miyagi Prefecture, with the aim of empowering women in rural areas. In addition to her efforts supporting women in the affected areas, Megumi continues to work on creating learning opportunities for women and has held more than 1,000 lectures since the disaster, attended by more than 10,000 participants in total. She has served as Japan delegate for W20 from 2019 and as a Steering Committee Member of W7 Japan since 2023 where she led the Digital Statement Task Force. BIO -
Junko Kuroki
Advisory Board
Junko Kuroki
Representative Director, Inter-View Inc.
Junko Kuroki has substantial experience in public relations and consulting, and has spent time working abroad in Hong Kong. Through her experience at recruitment firms, Junko became interested in the influence of leaders and organizational culture. After working at several coaching institutions, she became an independent coach for leaders in 2013. Junko is passionate about female empowerment and supporting social entrepreneurs. At True Data, Junko supports leadership development, diversity and inclusion, and education. BIO -
Yumiko Nagai
Advisory Board
Yumiko Nagai
Yumiko has experience leading human resources at multiple international companies in Japan and in Asia. In 2014, she moved to the non-profit sector where she has worked to support companies in achieving Sustainable Development Goals. In 2019, she founded the general incorporated association potentia, an organization which aims to promote diversity. After serving as a director of a startup that supports women in changing jobs, she now works across both for-profit and non-profit sectors as an advisor to Japanese companies, a foundation director, and an NPO advisor. Originally from Kyoto, Yumiko holds a master’s degree in Industrial and Labor Relations from Cornell University.
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Naomi Nakayama
Advisory Board
Naomi Nakayama
After working in human resources and accounting at a general construction company, Naomi worked at a consulting firm, providing a wide range of organizational and human resources consulting services. She then worked in the corporate human resources division of an electronics company, where her responsibilities included executive nomination and compensation and succession planning. From 2018 to 2025 she served as a principal at a consulting firm, providing organizational and human resources consulting focused on strengthening management, including governance for executive nomination and compensation and human capital management.
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Manabu Kurasawa
Advisory Board
Manabu Kurasawa
After finishing graduate school, Manabu Kurasawa began his career at IBM Japan as an IT engineer. He was subsequently a partner at Corporate Directions, Inc., before joining MISUMI Group where he served as GM of the Corporate Planning Department among other roles. The common thread in his career has been the pursuit of transformation, in everything from management strategy to organizational and operational reform.
At True Data, Manabu supports efforts to maximize corporate value, drawing on his extensive experience in management strategy, IT and technology, corporate finance, and capital markets.
Manabu has a Master of Engineering in naval architecture and ocean engineering from the University of Tokyo and a Master of Science in computer science from Stanford University. BIO -
Takeshi Nakatsu
Advisory Board
Takeshi Nakatsu
Prior to joining the company, Takeshi was a business development specialist who worked on global M&A transactions at Shiseido Company, Limited, The Blackstone Group, Innovation Network Corporation of Japan (now INCJ), and GCA Corporation.
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